Read from July 01 to 03, 2011
Great bootstrapping advice for any business startup - especially software development shops. Fried would even argue that remaining a small business is, in the long run, a more effective desirable state than growing to be a large soulless organization. Agree or not with that premis, the message here is motivational and there are clear take aways for anyone managing a team, department, small business or large business. Having worked in businesses of all sizes - from very small, to medium to very large, I found many of his small business mantras resonated well with me - even though I work in the antithesis of a 37signals shop.