Comments on: Next Generation Neilson Box – Using iSight to Track Advertising Reach http://www.bendell.ca/2009/02/next-gen-neilson-box-using-isight-to-track-advertising-reach/ A collection of Ideas that could move the world Sun, 23 May 2010 01:33:22 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: greatheight http://www.bendell.ca/2009/02/next-gen-neilson-box-using-isight-to-track-advertising-reach/comment-page-1/#comment-9 greatheight Tue, 17 Feb 2009 13:07:37 +0000 http://www.bendell.ca/?p=56#comment-9 I am not sure how I would feel about a third party program watching me surf. I think that marketing needs to start to take a backseat to some of the more pressing matters in the world. While I understand that advertisements are what keep television on the air, it is also causing a large number (and exponentially growing) of people to download/pirate television. The idea that it takes me an hour to watch 30 - 35 minutes worth of programming is just not that appealing. I do not think that allowing companies to try to target advertise is going to be much of an advantage. I still gain most, if not all, of my interest in product based on word of mouth. And besides, I think that people have become somewhat immune to the advertisements. Hell, there are add ons for Firefox that target ads and replaces them with art. All of this spewed, I think that the underlying technology that you are describing is very neat. I just cannot get behind the motive for which it is being developed. Oh, and great site! Keep the ideas coming (mostly so I can shoot them down ;) ). I am not sure how I would feel about a third party program watching me surf. I think that marketing needs to start to take a backseat to some of the more pressing matters in the world. While I understand that advertisements are what keep television on the air, it is also causing a large number (and exponentially growing) of people to download/pirate television. The idea that it takes me an hour to watch 30 – 35 minutes worth of programming is just not that appealing.

I do not think that allowing companies to try to target advertise is going to be much of an advantage. I still gain most, if not all, of my interest in product based on word of mouth. And besides, I think that people have become somewhat immune to the advertisements. Hell, there are add ons for Firefox that target ads and replaces them with art.

All of this spewed, I think that the underlying technology that you are describing is very neat. I just cannot get behind the motive for which it is being developed.

Oh, and great site! Keep the ideas coming (mostly so I can shoot them down ;) ).

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